How Spar works

You don't need to know every step to use Spar, but it helps when you're explaining a result to a stakeholder. Here's what runs, in order, and where you'll see the output.

1. Setup

When you add a site, Spar crawls and indexes its pages, profiles the brand, researches the market, and builds a picture of your customers. You'll see these steps on the setup screen.

The brand profile (industry, tone, pricing tier, audience, product categories) lives in Settings > Profile, and you can edit it any time. Spar uses it to keep recommendations relevant to your store.

2. Crawl

During an audit Spar picks representative pages for each page type it finds (home, collection, product, cart, and so on) and captures them. If a page type needs a specific URL, pin it under Settings > Crawl with Pinned page URLs. Password-protected stores need the Site password there too.

3. UX review

Each captured page is checked against a library of UX rules covering layout, copy, trust, accessibility, performance, and more. What the review finds shows up on Pages as observations, grouped by page type, each with a severity, a journey stage, and the KPIs it's likely to affect.

4. Your data

If you've connected integrations, Spar reads them as part of the audit: Google Analytics 4 for your funnel and revenue, Microsoft Clarity for behavior, and review or support tools for what customers say. Market and competitor research shows up under Market.

5. Journey scores

Spar rolls everything up into a score for each stage of the buyer journey: Discovery, Understanding, Trust, Desire, Confidence, Friction, Loyalty, and Performance. A ninth stage, Tracking, gets a rating (Healthy, Needs attention, or Critical) instead of a score. Open Buyer journey to see each stage's summary, recommendations, and evidence.

6. Opportunities and ideas

Findings that point at the same problem become an opportunity, with a projected revenue impact per year and the evidence behind it. Each opportunity comes with one or more ideas for what to change. New opportunities land on the New tab of Opportunities, where you accept or dismiss them.

7. Tests and fixes

When you act on an idea it becomes a test on the Board. Spar generates starting designs, builds the variation you pick, and runs the test on your store, or creates it on GrowthBook, Intelligems, or Convert. A change that doesn't need a test can be converted to a fix and tracked on the same Board.

8. Reports

Reports capture the last 30 days as a snapshot you can edit and share with a client or stakeholder.