What Spar does

You use Spar to find out what's costing your store sales, decide what to work on, and prove the fix with a test.

1. Audit the store. Spar crawls your pages, profiles your brand and customers, researches your market, and reads the analytics, behavior, and review data you've connected.
2. Score the shopping journey. Each stage of the buyer journey gets a score, so you can see where shoppers drop off and why.
3. Rank opportunities. Every finding becomes an opportunity with a projected revenue impact per year and the evidence behind it.
4. Suggest ideas. Opportunities come with ideas for what to change, and you can add your own.
5. Design and launch tests. Turn an idea into a test on the Board. Spar generates starting designs, builds the variation, and runs the test, or pushes it to GrowthBook, Intelligems, or Convert if that's where you test.
6. Report the results. Generate a report covering the last 30 days and share it with your team or client.

What you get

• A score for each journey stage: Discovery, Understanding, Trust, Desire, Confidence, Friction, Loyalty, and Performance, plus a Tracking stage rated Healthy, Needs attention, or Critical that tells you whether your analytics data can be trusted.
• A ranked backlog of opportunities you can work through without an analyst to interpret it.
• Evidence on every opportunity, from code inspection and UX findings to your analytics, so you can defend the decision to a stakeholder.
• A Board that tracks every test and fix from backlog to completed.
• Share links and reports for clients and stakeholders.

Who it's for

• CRO agencies running audits and tests across many client stores.
• In-house ecommerce teams that want to ship more tests with fewer analysts.
• Founders who want a clear list of what to fix first.