Site profile
The brand context Spar uses to ground every recommendation. Worth reviewing — the better the profile, the better the audit.
The Site profile is Spar's understanding of your brand. It's the input that makes recommendations feel store-specific instead of generic.
Screenshot needed
Site profile editor showing brand tone, audience segments, pricing tier, category, and business model fields
/screenshots/settings/site-profile.pngWhat's in the profile
- Brand tone — voice, formality, attitude.
- Audience segments — who the store is selling to.
- Pricing tier — budget, mid-market, premium, luxury.
- Category and vertical — apparel, supplements, hardware, etc.
- Business model — DTC ecommerce, lead-gen, services, marketplace.
- Competitive references — comparison set used for benchmarking.
How it's filled in
Spar generates the profile during the first audit by reading your home page, top product pages, and About content. You can edit anything that's wrong.
Why it's worth reviewing
The profile flows into:
- Hypothesis copy — variant suggestions use your brand voice.
- Benchmark choice — Spar compares you to peers in your tier.
- Rule weighting — some rules matter more for luxury vs. budget brands.
A 5-minute review after your first audit is the highest-leverage tuning you can do.
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