Integrations

Spar works without any integrations, but each one you connect gives the audit more to go on or lets Spar push work into the tools your team already uses. Open Settings > Integrations to see every option.

The tabs along the top filter the list: All, Analytics, Heatmaps, Experimentation, Voice of customer, and Task management. Use the search icon to find one by name. Connected integrations sort to the top.

Click Connect on a card to start. Once an integration is connected, the button changes to Manage integration (for the ones that use an API key), where you can update credentials, refresh data, or disconnect. If a form asks for a key you already saved, leave that field blank to keep the current one.

Analytics

Google Analytics 4

Brings in traffic and conversion data for the Home chart, Metrics, and your audits. It's also needed to exclude an audience in Audit.

To connect: click Connect, sign in with the Google account that can see your GA4 property, then pick the property from Select a property. After it's connected, the card shows how Spar maps your GA4 event names to funnel steps. Click Resync event names if you've changed your events, or Show top events to see what GA4 is recording.

Google Search Console

Brings in organic search performance data for ideas and insights.

To connect: click Connect, sign in with Google, then choose your site from Search Console site. If the property you pick doesn't match the site's domain, Spar shows a warning.

Heatmaps

Microsoft Clarity

Brings in heatmaps and session recordings so Spar can spot UX problems and back up test hypotheses.

To connect: enter your Project ID (it's in your Clarity project URL) and an API token. To make a token, go to your Clarity project's Settings > Data Export and click Generate new API token. Only Clarity project admins can do this.

Experimentation

Connecting an experimentation platform lets Spar import your experiments and results so they sit alongside your Spar tests, and lets you push new tests to that platform as drafts. Choose which platform new tests use in Sync. Spar pulls experiments from each platform every 30 minutes, and you can click Sync now to refresh sooner.

Intelligems

To connect: enter an API key from the Intelligems External API (in your Intelligems dashboard under Integrations). Optionally click Set up webhook so Intelligems sends experiment changes to Spar right away instead of waiting for the next pull. Spar gives you a webhook URL and signing secret to paste into Intelligems.

Once connected, map each Intelligems metric to a Spar objective so results roll into your opportunities and learnings. Spar suggests mappings for you.

GrowthBook

To connect: enter an API key (from GrowthBook's Settings > API Keys, created with the Experimenter role). If you host GrowthBook yourself, also enter your API base URL; leave it blank for GrowthBook Cloud. After connecting, you can choose a default GrowthBook project for drafts Spar pushes, set up a webhook for live updates, and map each GrowthBook metric to a Spar objective, the same way as Intelligems.

Convert

To connect: enter your API Key and API Key Secret from your Convert dashboard, then choose the Account and Project Spar should use. Convert doesn't support live webhooks, so Spar relies on the 30-minute pull.

Voice of customer

These sources feed customer feedback into your audits so findings can quote what shoppers actually say. Control how much Spar pulls from each source in Audit.

Reddit

Searches Reddit discussions about your brand and category.

To connect: create a Reddit app of type "script", then enter its Client ID and Client secret. Spar then looks for subreddits relevant to your brand, which can take up to a minute. After connecting, you can edit the Search terms Spar uses. Leave them blank to let Spar build them from your brand, domain, and product categories.

Judge.me

Imports product reviews.

To connect: enter your Shop domain (the myshopify.com address registered with Judge.me) and your private API token from Judge.me's Settings > Integrations > View API tokens.

Gorgias

Imports support tickets.

To connect: enter your Gorgias Subdomain (the part before .gorgias.com), the Account email you use in Gorgias, and an API key from Gorgias's Settings > REST API.

Yotpo

Imports product reviews.

To connect: enter your Yotpo App key and API secret, both found in Yotpo's account settings.

Task management

Connect a task manager to turn tests and fixes into tickets. Pick which one Spar uses, and whether it creates tickets automatically when a card moves to Draft on the Board, in Sync. If automatic sync is off, click Create in Jira (or Asana, or ClickUp) on the card.

All three also sync back: when you move a ticket to a different status in your task manager, Spar moves the linked test to the matching lane. Map statuses to lanes on the integration's card after connecting. Disconnecting keeps the links on existing cards, but new work won't sync until you reconnect.

Jira

To connect: click Connect, sign in with an Atlassian account that can see the project you want, then choose the Jira project and the Initial status new issues should start in. Click Save.

Asana

To connect: click Connect, authorize Spar with your Asana account, then choose the Asana project and the Section new tasks should land in. Click Save mapping.

ClickUp

To connect: click Connect, authorize Spar with ClickUp, then choose the Workspace, Space, and List for new tasks. Initial status (optional) defaults to the list's own default. Click Save mapping.

Shopify

Shopify appears only under the All tab. Connecting it lets Spar sync experiment data and capture analytics from your store.

To connect: click Connect Shopify to get a connection code, then:

1. Install the Spar app on your Shopify store (the card has Install Spar app and Open in Shopify buttons).
2. During the app's onboarding, choose "Connect to an existing Spar site" and enter the code.
3. Come back to this page. It updates once the store is connected.

The code expires after a short time. If it does, click Generate new code.