Metrics
Benchmark your KPIs against your industry, see where the purchase funnel leaks, and check site speed.
Metrics compares your store's numbers with industry benchmarks. It has three tabs: KPIs, Funnel, and Technicals.
You need Google Analytics or Shopify connected to see your numbers on the KPIs tab. Connect one under Settings > Integrations.
KPIs
The Impact scorecard compares each KPI with the benchmark for your industry, ordered by funnel stage. You'll see bounce rate, add to cart rate, cart abandonment rate, conversion rate, average order value, units per transaction, revenue per session, revenue per visitor, and engagement rate.
For each metric you get:
- Your site and Avg. (the industry average)
- vs Avg., how far above or below average you are
- Benchmark range, a bar marking the industry average, the top 10%, and where your site lands
Use the chips above the table (All, Device, User type, Channel, Pages, Products) to break the scorecard down by segment, and the date picker (Last 30 days by default) to change the period. If you've set KPI goals under Settings > Goals, a Goal column shows them next to your numbers.
Funnel
The Purchase funnel shows sessions dropping off from landing to purchase over a 30-day trailing window. Each stage (All sessions, Product views, Add to cart, Begin checkout, Transactions) shows its count and the share of sessions that reached it. Between stages you'll see the step rate and how many sessions left: No product views, No cart addition, Cart abandonment, and Checkout abandonment.
Filter by segment with the All sessions menu and change the period with the date picker. Cards under the funnel summarize Overall conversion, Cart-to-purchase, Avg. order value, and Total revenue.
Technicals
Site technicals covers page speed. Mobile vs. Desktop shows 75th-percentile Core Web Vitals from real Chrome users (LCP, CLS, INP, FCP, TTFB, and an Overall rating), each rated for mobile and desktop.
Top pages lists your main pages with Lighthouse scores for Performance, Accessibility, and Best practices, plus server response time, DOM size, and total page weight. Click a page to see its performance opportunities and the checks behind its accessibility and best-practices scores.
The tab shows when the data was last updated. Click Refresh to fetch it again.
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