Explore

A site-wide audit can average away a problem that only hits mobile shoppers or paid traffic. Explore runs a focused analysis on the segments you pick, compares them, and suggests opportunities from what it finds.

The Explore page lists your past explorations. Each card shows the title, a status badge, the segments compared, how many opportunities it produced, and when you ran it.

Start an exploration

1. Click New exploration.
2. Pick a Dimension:
   • Device: Mobile, Desktop, Tablet
   • Audience: New visitors, Returning visitors
   • Channel: Organic Search, Paid Search, Direct, Social, Email, Referral
   • GA4 audiences: the audiences already defined in your Google Analytics property (only ones with data in the last 90 days)
3. Under Segments to compare, choose the values you want side by side.
4. Optionally choose a Metric focus to steer the analysis toward one KPI.
5. Pick a Timeframe: 7, 30, or 90 days.
6. Leave Title blank to use the generated one (for example "Device: Mobile vs Desktop (30d)"), or type your own.
7. Click Create exploration.

The exploration queues, then runs. The page updates on its own when results are ready. If New exploration is greyed out, your plan doesn't include explorations; see Plans.

Reading the results

Open an exploration to see:

• A card per segment with its headline numbers (users, sessions, revenue, transactions, revenue per user, cart and checkout abandonment) and the findings for that segment, each with its evidence. Segments with very little traffic are flagged as less reliable.
• Segment comparison, a chart of the same metrics across segments.
• Cross-segment comparison (when you compared two or more segments): a short headline plus Biggest gaps, Shared problems, and Prioritized actions.
• Opportunities, suggested from the strongest findings.

Accept the opportunities you want

Opportunities from an exploration stay out of your main list until you accept them. Click one to read it in a side panel, then click Accept to send it to the New tab of Opportunities. Accepted ones show an Accepted badge.

To remove an exploration, open the menu in its header and choose Delete. That also removes any opportunities you didn't accept; accepted ones stay.

When to use Explore

• You suspect mobile and desktop stall at different points.
• You want to compare new and returning visitors before writing a hypothesis.
• One channel converts much worse than the rest and you want to know why.