Journey

Journey reframes the audit around the customer journey instead of the page or the rule. Every gap is mapped to one of the journey stages so you can see at a glance which one is hurting you most.

The default stages

New workspaces start with eight default stages:

1. Discovery — can shoppers navigate from a general idea to the right product? (search, filters, taxonomy, recommendations)
2. Understanding — can a first-time visitor figure out what you sell, who it's for, and what to do next in five seconds?
3. Trust — does the page give shoppers reasons to believe (reviews, social proof, returns, security signals)?
4. Desire — does the page create enough motivation to buy (positioning, benefits, lifestyle imagery, offers)?
5. Confidence — can shoppers pick the right variant, size, or bundle without second-guessing?
6. Friction — what's in the way between intent and purchase (loading, errors, awkward forms, surprise costs)?
7. Loyalty — what happens after purchase to keep them coming back (account, subscriptions, post-purchase comms)?
8. Performance — speed, mobile rendering, and technical health.

Admins can edit, reorder, or replace stages under Settings → Team → Journey, so what you see may differ from the defaults above.

What's on the page

• A score for each stage.
• The gaps that pushed each stage's score down.
• Drill-down into any stage to see its gap list filtered.

When to use Journey

• You're talking to a stakeholder in funnel terms ("our problem is checkout") and want a one-screen view that matches that language.
• You want to focus a sprint on a single stage without filtering Triage by hand.
• You're producing a quarterly review and want a journey-stage breakdown for the Report.