Opportunities

An opportunity is a unit of work. It bundles one or more related gaps into a single hypothesis, attaches a wireframe of the proposed change, and gives you a one-click path to either an A/B test or a direct fix.

Where opportunities come from

• Promoted from a gap. From Triage, Pages, or Journey, you can click "Create opportunity" on any gap.
• Generated automatically. After an audit, Spar bundles related high-impact gaps into opportunity drafts for you.
• Created manually. Use the Create opportunity button on the Opportunities page if you want to track something Spar didn't surface.

Opportunity status

Opportunities move through three states:

• New — drafts that haven't been acted on.
• Active — promoted into a test or a fix that's in flight.
• Resolved — completed (won, lost, or shipped).

You can also archive an opportunity if it's no longer relevant.

What's on an opportunity

• Hypothesis — if/then/because statement.
• Wireframe preview — Spar's render of the proposed change.
• Score — ICE, PIE, and PXL.
• Projected gain — estimated revenue impact.
• Linked gaps — the underlying gaps this opportunity is meant to address.
• Assignment — owner and status.

What you do from here

• Run as a test to push it into Tests.
• Ship as a fix to push it into Fixes.
• Add to a notebook to keep context with related findings.
• Share with a stakeholder for review — see Sharing.

Estimating impact

Use the Estimate impacts button at the top of the Opportunities list to re-score all opportunities against the latest analytics — useful right after connecting GA4 for the first time.