Reports

A report captures the last 30 days of work on a site as a snapshot you can edit and send to a client or stakeholder. Use one for a monthly review, after a test wins, or before a planning meeting so everyone starts from the same numbers.

Generate a report

Click Generate report. You can give it a Title (it defaults to the month and year, like "October 2026 report") and an Intro message to open it with. Both are optional. Click Generate.

Spar captures the data right away and writes the narrative in the background. The report shows Generating until the narrative is ready.

What's in a report

Reports are built from sections, which include:

• Executive summary
• Performance snapshot, with your key metrics for the period
• Experience health by journey
• Channel / entry experience
• What changed this month
• Key learnings
• CRO priorities
• Tests and fixes

Edit before you share

Everything in a report is editable. Click into the title, intro, or any section's text to rewrite it. You can reorder sections, delete ones you don't need, add your own, and add or remove priorities. Choose the Editorial or Cards theme for the layout.

To cover a different period, change the dates. A bar appears with Reset dates and Regenerate metrics; click Regenerate metrics to pull numbers for the new range. Until you share a report, Regenerate rewrites the narrative from scratch.

Share a report

Reports start as Draft. Click Share, then Create restricted link and choose who can open it. The report switches to Published. Use Copy link to grab the URL, or Revoke link to turn it off.

From the Reports list, the menu on each row has Publish, Copy URL, Revoke, and Delete. Link to all reports creates one link to every report for the site, handy for a client who wants to see the history.

For handing reports to clients, see Hand off a report and Sharing reports.