Market

Market shows what Spar has learned about your category and competitors. You can read it on its own, but its main job is context: the same research feeds your site profile, the opportunities Spar suggests, what each buyer journey stage is expected to do, and the next page audit.

Category research runs as part of your site analysis, so there's nothing to set up. Until the first run finishes, the page says No market research yet.

The tabs

• Category: a snapshot of your market, covering how mature it is, buyer demand, price sensitivity, and seasonality.
• Summary: the findings most likely to change what you test next.
• Findings: every sourced claim from the research, grouped around the decisions it affects. Each one says why it matters and what it means for you.
• Competitors: your closest alternatives, based on your value proposition, buyer, and positioning, with why each was picked.
• Page trends: patterns that keep showing up on competitors' home, listing, and conversion pages, with what each means for your site.
• Recent moves: things competitors have launched or changed lately.
• Usage: where in Spar this research is used, with links to each place.
• Sources: the pages and references the findings came from.

Refresh the research

The header shows when the research was last refreshed (or Not refreshed yet). Click Refresh to run it again. Only admins can refresh; if the button is disabled, ask one. The refresh runs in the background and the page updates when it's done.