General

Store name, primary URL, and default preferences for the current store.

The General settings page lets you change the basics about a store:

Store name — how it appears in the sidebar and on reports.
Primary URL — the entry point Spar crawls.
Default preferences — sort orders, default filters, and other small per-store toggles.

These settings are scoped to one store. If you have many stores in the workspace, each has its own General page.

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Settings overview

Where to find store-level, team-level, and integration settings — and what each section controls.

Site profile

The brand context Spar uses to ground every recommendation. Worth reviewing — the better the profile, the better the audit.