Audit a site

An audit is how Spar learns a site. Run one on your own site, a client's, or any public site you want to benchmark.

1. Add the site

1. On your team's Sites page, click Add site.
2. Enter the site's base URL in Site URL and leave Site type on Auto-detect unless you know better.
3. Click Add site.

Spar sets the site up first: it crawls and indexes pages, profiles the brand, researches the market, and builds a picture of the customers. Wait for Setup complete! before moving on.

2. Connect data sources

The audit works without integrations, but it's sharper with them. From the setup screen click Connect integrations, or go to Settings > Integrations. Google Analytics 4 and Microsoft Clarity are the two that matter most; review and support tools like Judge.me, Yotpo, Gorgias, and Reddit add the customer's voice.

3. Start the audit

1. Open Home and click Start site audit.
2. Review Data sources for this audit and click Connect next to any you still want to add.
3. Click Start audit.

While it runs, Home shows Hang on! Site audit is still running... You can close the tab. The page updates itself when the audit is done.

4. Read the results

• Home shows your KPIs and the top new and active opportunities.
• Buyer journey scores each stage of the shopping journey and lists the recommendations behind each score.
• Pages lists UX observations for every page type, with a preview of the live page.
• Opportunities holds everything the audit found, ranked by projected revenue impact. Start there with Triage your first audit.

Refresh it later

Once a site has an audit, the Home button reads Refresh audit. See Re-audit after a site change for when it's worth running again.

If the audit gets stuck

• The site blocks automated traffic. Email stores@cuped.ai and we'll help you allow our crawler.
• The site only loads in some regions. Let us know which ones.
• The site is password-protected. Add the password under Settings > Crawl.