Add your own idea

Not every good idea comes out of an audit. Some come from a customer call, a competitor teardown, or a hunch you want to check. Adding it to Spar puts it in the same list as the audit's opportunities, with ideas and a path to a test.

1. Create the opportunity

1. Open Opportunities and click Create opportunity in the top-right. (The button is disabled until the store's first audit has run.)
2. Fill in the Create opportunity dialog:
   • Title: a short label, for example "Reduce checkout drop-off on mobile".
   • Page type: the page this applies to. Pick Site-wide if it isn't tied to one page.
   • Summary (optional): the pattern, hunch, or observation behind it. An if/then/because sentence works well here.
3. Click Create opportunity.

Spar creates the opportunity and generates ideas for it, which takes a moment (the button reads Creating and generating ideas...). The new opportunity appears on the New tab.

A good summary gives the generated ideas something to work with:

If we show free-shipping messaging above the price on product pages, then add-to-cart rate will go up, because shoppers are leaving when they first see shipping costs in the cart.

2. Accept it

Your opportunity starts as New, like any other. Click Accept on its row to move it to the Active tab.

3. Review the ideas

1. Click the opportunity on the Active tab to open its page.
2. Under Ideas and tests, click Review on an idea to open it.
3. If none of the ideas fit, click New idea and describe the change you want to test.

4. Turn it into a test

In the idea panel, click Create test. The test shows up on the Board, where you design and launch it. See Run an A/B test end to end.

If the change is obvious enough that it doesn't need a test, open the test while it's still in Backlog and choose Convert to fix from the ... menu. Fixes are tracked on the same Board.

5. Add supporting context (optional)

• Inspiration: on the opportunity's full page, click Find inspiration to pull matching pages from the competitor sites you've indexed. See Add inspiration from other sites.
• Notebook: open the ... menu on the opportunity's page and choose Add to notebook to map it alongside related ideas and tests in a Notebook.